Over a two thousand brands are showing at the three-day beauty and personal care expo in the capital.

Beautycare Expo Hanoi 2025 Kicks Off with Global Brands and Scientific Innovation
HANOI — The Beautycare Expo Hanoi 2025 officially opened on April 17, launching a three-day event that brings together over 1,000 brands from 15 countries and territories at the International Exhibition Center (I.C.E) Hanoi.
Organized by Informa Markets, a global leader in trade exhibitions, the event serves as a vibrant hub for networking, business development, and the introduction of innovative beauty treatments.
During the opening ceremony, Ben Wong, General Manager of Informa Markets Vietnam, emphasized the theme: “Skincare & Spa – Leading the Personalised Skincare Trend.” He highlighted the event’s mission to support growth and innovation throughout the northern Vietnamese beauty market and beyond.
Widely regarded as a cornerstone event in Vietnam’s beauty sector, Beautycare Hanoi continues to offer a platform for knowledge exchange, professional advancement, and strategic partnerships.
This year’s expo has drawn participation from beauty powerhouses including Japan, South Korea, Taiwan, and Vietnam, with an expected attendance of over 6,000 industry professionals from more than ten countries and regions across Vietnam.

Throughout the event, attendees can engage in a rich agenda featuring scientific conferences that delve into the latest in regenerative beauty technologies. Topics include non-invasive treatments, stem cell advancements, and innovations aimed at skin rejuvenation and functional restoration, offering insights into the future of high-quality skincare.
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